Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Enviva Establishes Heirs Property Fund
Enviva Inc., the world’s largest producer of industrial wood pellets, has announced the establishment of the Enviva Heirs Property Fund (EHPF), an initiative dedicated to ending involuntary land loss across the U.S. Southeast. Enviva has formally committed $250,000 on an annual basis to provide support to landowning families in the…
MDF Or Bioenergy For Roseburg?
Roseburg reports it is exploring the feasibility of locating a second MDF panel plant or bioenergy production facility within its current Western, U.S. operating footprint. The proposed facility would use up to 300,000 bone-dry tons of wood residuals each year…
New Sawmill Coming To Louisiana
Teal Jones Group marked the beginning of construction of an $110 million SYP sawmill near Plain Dealing, La. on July 11 with a groundbreaking ceremony. Canada-based Teal Jones Group had disclosed in December it was considering northwest Louisiana as the site of a sawmill…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.