Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Construction Ongoing At Drax Pellet Plants
Construction has started on Drax’s second satellite industrial wood pellet plant in Arkansas, this one in Russellville, Pope County, in northwestern Arkansas. Commercial operations are expected to begin at the plant in 2022. The move is part of a $40 million investment by Drax in the state…
New From Bandit Industries: Model 1425 Track Machine
Bandit Industries’ new Model 1425 track is a highly productive and compact horizontal grinder, equipped with many of the same features as the tow-behind version and adding tracks substantially increases the capabilities of this unit. Thanks to a Caterpillar steel track…
Huber Acquires Consulting Firm
Huber Resources Corp. (“HRC”) has announced the acquisition of certain assets of Sewall Forestry & Natural Resource Consulting LLC (“SFNR”), which will grow and expand its capabilities globally in key service areas including timberland appraisals, forest inventory management and forest modeling…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.