Fecon Hires Ray Dalton As Vice President Of Aftermarket Sales

Fecon, a global manufacturer of heavy-duty site preparation attachments and forestry accessories, announces Ray Dalton as the new vice president of aftermarket sales. In this newly created role, Dalton will focus on growing the company’s successful aftermarket business while also developing new solutions and products based on customer and dealer input.

As the vice president of aftermarket sales, Dalton will manage Fecon Connect, its online parts-ordering site, and lead the procurement and management of part inventory levels, including developing packages for key wear items. Dalton will also work directly with dealers to make sure inventory levels are stocked appropriately, and to develop aftermarket solutions that enhance Fecon’s products and offer a variety of benefits to a wide range of other hydraulic-powered products.

Dalton’s career path began at the rental division of Carter Machinery in Virginia — at the time, the only CAT-owned dealer in the U.S. — where he learned the importance of truly listening to customers. Dalton plans to use his valuable knowledge and job history to push the creation of aftermarket products driven by market feedback.

“I want to use direct feedback from the customer base to discover what would be useful and then create those products,” Dalton says. “My goal is to make Fecon their go-to for aftermarket solutions.”