Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Major Carbon Offset Project License Revoked
Major Carbon Offset Project License RevokedEnvironmental officials in Indonesia recently revoked the license of one of the world’s largest carbon offsets projects, claiming the license-holder, PT Rimba Raya Conservation, transferred its license to a third-party...
New Northwest Pellet Mill Gains Approval
New Northwest Pellet Mill Gains Approval Air quality officials recently issued a final notice and approval for an air quality permit at a new wood pellet manufacturing plant to be built by Pacific Northwest Renewable Energy (PNWRE) on a 60 acre site leased from the...
Drax Group Allies With Molpus Woodlands
Drax Group Allies With Molpus Woodlands Carbon removals and renewable energy company Drax Group has partnered with Mississippi-based Molpus Woodlands Group in an agreement that will provide Drax with an option to purchase sustainably sourced woody biomass to fuel its...
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.