Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
GreCon’s New Intelligent Extinguishing Module (IEM)
GreCon’s New Intelligent Extinguishing Module (IEM) SPONSORED CONTENT PROVIDED BY FAGUS GRECONCommon causes of fires in wood bioenergy production are heat, sparks, embers, and hot particles. A key area that needs to be protected is when material moves out of the...
Environmental Report Will Address Proposed Pellet Mills
Environmental Report Will Address Proposed Pellet MillsA project that proposes the development of two wood pellet facilities may hinge on a Draft Environmental Impact Report (DEIR) that is scheduled for release on October 15. Golden State Natural Resources (GSNR), a...
Strategic Biofuels Publishes Forestry Feedstock Guide
Strategic Biofuels Publishes Forestry Feedstock Guide Strategic Biofuels, a renewable fuels project development company, has published a free resource, “A Practical Guide to Forestry Feedstock Under the Renewable Fuel Standard.” This first-of-its-kind practical guide...
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.