Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Drax Acquires BC’s Princeton Standard Pellet
Drax Group has signed an agreement with Princeton Standard Pellet Corporation (PSPC) to acquire its pellet plant in Princeton, British Columbia, Canada. The acquisition is expected to be complete in the third quarter of this year. The plant, which has been operating since 1995, has the capacity to produce 90,000 tonnes of wood pellets a year, primarily from sawmill residues. Around half of the output from the plant…
This Drum Dryer Will Get Your Attention
Brazil particleboard manufacturer Berneck S.A. is implementing what is believed to be the world’s largest drum dryer—36 m long and a diameter of 7.8 m—at its plant in Curitibanos, Santa Catarina. Dieffenbacher is supplying the drum dryer as well as an 84 MW energy system…
Stela Celebrates 100th Anniversary
Stela Laxhuber GmbH celebrated its 100th anniversary on June 24 at its operations in Massing, Germany. In the course of a century, the company has developed from a wind well producer to an agricultural machinery dealer to today’s world-renowned specialist for drying systems of all kinds…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.