Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Peak Renewables Plans Alabama Wood Pellet Facility
Canadian-based Peak Renewables plans to build a 180,000 metric tons per year wood pellet mill in Dothan, Ala. The $30 million project will utilize residuals from Rex Lumber sawmills in the area…
Wrapping It Up: Wood Bio Conference
EDITOR’S NOTE: This is the third of three parts in the coverage of the Wood Bioenergy Conference & Expo held March 29-30, 2022 at the Omni Hotel at CNN Center and hosted by Wood Bioenergy magazine. Part one in the June issue focused on the keynote talks from producer and consultant personnel. Part two in the August issue highlighted several presentations delivered by representatives of equipment and technologies companies. The next Wood Bioenergy Conference & Expo will be held March 12-13, 2024 at the Omni Hotel at CNN Center in Atlanta, Ga…
EU Vote Boosts Biomass
The European Parliament voted in mid-September to recognize primary woody biomass as a renewable energy source, keeping its classification under both the first Renewable Energy Directive (RED) and RED II. According to news reports, the vote was a critical move to meet the ambitious EU Parliament goal to increase the use of renewable energy to 45% by 2030, and for achieving the EU’s goal of carbon neutrality by 2050…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.