Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
Highland Pellets Expanding To Mississippi
In late October Highland Grenada, LLC, an affiliate of Highland Pellets, LLC, announced the pending purchase of the former Georgeia-Pacific OSB mill site to build a new export pellet plant. According to news reports, the new plant will be a “replica” of Highland Pellets’…
Enviva Takes Huge Stock Price Hit
Enviva’s stock price, which has been falling all year from a high of $51 in January, sank to under a $1 a share on Thursday after a new interim CEO delivered a sobering third-quarter earnings call that raised questions about the company’s viability, blaming unfavorable wood pellet pricing, problems at a plant in Virginia, higher interest expenses and other factors…
Rotochopper Celebrates Manufacturing Month
During the month of October, Rotochopper shines a spotlight on the incredible innovations, processes, and stories that make the company a standout in the world of manufacturing. Individuals were invited to explore the latest advancements in manufacturing technology by participating in the Central Minnesota Manufacturers Assn. (CMMA) virtual tour of manufacturing…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.