Astec Consolidates Product Branding
Astec Industries, Inc. is launching a new modern look with a rebranding initiative to coincide with its business model. The rebrand includes a new logo, color palette and website. The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
The organization’s former brands, including Peterson, Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,” says Barry Ruffalo, president and CEO of Astec Industries, Inc. “The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one ASTEC team rather than individual brands.”
The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.
RELATED ARTICLES:
Latest news
MoistTech IR3000-W Series Sensors
MoistTech Corp.’s IR3000-W series moisture sensors feature cutting-edge NIR (near-infrared) technology achieves unparalleled accuracy, delivering true, repeatable results year after year with little or no maintenance—just accurate and reliable moisture analysis of wood products, including those used in bioenergy production. The amount of moisture in wood products is a critical concern of the forest industry because excess moisture can have a large impact on final product quality, production, and energy efficiency. In addition, the IR3000-W reduces fire and explosion risk, prevents press explosions, offers precise dryer control, and monitors blending for control of moisture and resin in wood products.
New From Bandit: HM6420 Hammermill Grinder
This highly productive 40 in. capacity grinder is designed and manufactured to be an alternative solution for those grinding applications that may contain contaminants. A Caterpillar C32, 1,200 HP engine provides ample torque and horsepower for optimal machine performance and productivity…
Wood Bio Conference Showcases ‘Energy That Works’
“I’m more impressed with this lineup of speakers than any we’ve had in the history of our event,” comments Rich Donnell, Co-Chairman of the eighth Wood Bioenergy Conference & Expo, which will be held Tuesday-Wednesday, March 12-13, at the Omni Atlanta Hotel at Centennial Park in downtown Atlanta, Georgia…
Find Us On Social
Subscribe to Our Newsletter
Wood Bioenergy News Online hits the inboxes of subscribers in the wood-to-energy sectors.
Subscribe/Renew
Wood Bioenergy is published and delivered worldwide 6 times per year. Free to qualified readers in the U.S. Subscribers outside the U.S. are asked to pay a small fee.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.